About this Project
Thanachart is one of the biggest banks in Thailand. They wanted to reach out to the public by using viral video to establish its presence in social media.
1. Case study
This video shows that good drama and storyline can contribute to the video going viral
The theme of the commercial shows how the father’s philosophy helps contributes to the success of his children in future.
Since released, the video has been shared
times and generated
youtube views. Do look it up and see for yourself.
12th July 2015