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Thanachart

Viral Video

About this Project

Thanachart is one of the biggest banks in Thailand. They wanted to reach out to the public by using viral video to establish its presence in social media.

1. Discuss

2. Make

3. Product

1. Case study

This video shows that good drama and storyline can contribute to the video going viral

2. Design

The theme of the commercial shows how the father’s philosophy helps contributes to the success of his children in future.

3. Result

Since released, the video has been shared 10,000+times and generated 1,000,000+youtube views. Do look it up and see for yourself.

Project Details

Client: Thanachart Bank

Date: 12th July 2015



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